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Deploy Amazon Web Services (AWS) in Customized Commerce

Describes how to configure an Optimizely Customized Commerce 13 site to run on Amazon Web Services (AWS).

In this scenario, a Optimizely Customized Commerce core website is installed, and most steps can be applied through NuGet packages.



This topic does not describe how to create/update a working Optimizely Customized Commerce website, which is required for the Amazon deployment. See Install Optimizely updates to do this.


  • The AWS Management Console requires an account with login details.
  • A specific cloud-enabled license. See the Episerver License Center to add this license to the Customized Commerce website.
  • All deployed applications and modules are designed for the cloud.
  • For the website to work properly with Amazon, create databases with collation SQL_Latin1_General_CP1_CI_AS. When you create a new Customized Commerce site, first create the databases with the correct collation. Then, when you create the site using Deployment Center, use the Install site without database option and make sure to point to these databases instead of creating new ones.

Cloud website setup

Like an Optimizely Content Management System (CMS) website on Amazon, you can run the Customized Commerce website in an AWS Elastic Beanstalk environment with caching and multiple instances. The website instances share the same Amazon SQL instance, and the S3 storage in Amazon stores the file binary data. Load balancing is applied, and the Amazon SNS manages events between the Customized Commerce websites.

AWS Elastic Beanstalk environment

Using Auto Scaling, you can scale automatically through configuration.


Follow these steps to create a Customized Commerce website running in an Amazon environment.

1. Create Amazon resources

  1. Log in to the AWS Management Console.
  2. Create an S3 storage bucket.
    When you run on Amazon, store the media (such as images) in the S3 storage to enable elastic scaling. See also Creating a Bucket in the AWS documentation. In the AWS Management Console, select S3 from the Services menu. Select Create Bucket in the upper right corner and, in the dialog, select a region and provide a name.
  3. Create an SNS Topic.
    To scale for running on several instances, set up an SNS Topic to handle messages between site instances. See also Create a Topic in the AWS documentation. In the AWS Management Console, and select SNS from the Services menu. Click Create New Topic and, in the dialog, select a name.
  4. Create an RDS SQL instance.
    See also Creating a DB Instance Running the Microsoft SQL Server Database Engine.
    a. Open the AWS management console and select RDS in the Services menu.
    b. Click on Launch a DB Instance and, in the engine selection, select sqlserver-web (or another SQL server option).
    c. In the details view, provide the identifier name, size, login user and password.
    d. In the additional config, select the VPC security group previously created, and finish the wizard to create the DB instance.
  5. Create a Security Group.
    See also Amazon EC2 Security Groups in the AWS documentation.
    a. Open the AWS management console and select Services > EC2.
    b. Select Network & Security > Security Groups in the left menu.
    c. Click Create Security Group, provide a name and a description, and click Create.
    d. In the list, select the created group and select the Inbound tab in the lower panel.
    e. Select MS SQL from the rule dropdown, click Add Rule, then Apply Rule Changes.

2. Upgrade and prepare the website

See Install CMS 11 and Customized Commerce 13 (legacy) to install a Customized Commerce website. Continue with the following steps when you have a project with a working website.

  1. Open the Customized Commerce front-end site project using Visual Studio.
  2. Upgrade the site to the latest version (minimum version 8.0).
  3. Install the EPiServer.Packaging.UI Nuget package.
  4. Run Move-EPiServerProtectedModules in the Package Manager Console.
  5. Install the EPiServer.Amazon NuGet package to the project.



    If you are installing Commerce Manager besides the Optimizely Commerce Core, continue with the following steps; otherwise, skip to C. Configure updates.

  6. Install the EPiServer.Commerce.UI.ManagerIntegration NuGet package to the front-end site.
  7. Open the Mediachase.ConsoleManagerUpdate project, and upgrade it to the latest version (or 8.0 at least; see Installing Optimizely updates.
  8. Install the EPiServer.Amazon NuGet package to the Mediachase.ConsoleManagerUpdate project.

3. Configure updates

  1. Map BLOB and Event providers. Open EPiServerFramework.config and note the configuration under the episerver.framework section to map Blob/Event providers to Amazon.

    <blob defaultProvider="s3blobs">
              <add name="s3blobs" 
          <event defaultProvider="amazonevents">
              <add name="amazonevents" 
  2. Configure search. The Customized Commerce website is then ready for deployment to Amazon.



    When hosting in Amazon, use a scalable search solution such as Optimizely Search & Navigation. Because this is also a hosted service that you connect to, it works the same way as when your site runs on-premises. See the Configure the Search & Navigation search provider to install and configure Search & Navigation for Customized Commerce.

4. Deploy the Customized Commerce website.

  1. Migrate the database to Amazon RDS SQL instance.



    In Customized Commerce, you need to migrate two databases, and you need to change the connectionStrings.config in the front-end and back-end sites.

    Open connectionStrings.config, change the connection string for EPiServerDB, EcfSqlConnection to the connection string from Amazone RDS SQL Database. Keep the setting MultipleActiveResultSets=true.

      <add name="EPiServerDB" 
           connectionString="Data Source={your_database_server_for_front_end};
                   Initial Catalog={database_name_for_front_end};
                   Integrated Security=False;
                   User ID={user_id};
           providerName="System.Data.SqlClient" />
      <add name="EcfSqlConnection" 
           connectionString="Data Source={your_database_server_for_back_end};
                   Initial Catalog={database_name_for_back_end};
                   Integrated Security=False;
                   User ID={user_id};
           providerName="System.Data.SqlClient" />
  1. Deploy the website to Windows AWS Elastic Beanstalk.
    See also For .NET Developers section in the AWS Elastic Beanstalk - Getting Started.



    You need two websites: one for the Customized Commerce front-end site and one for Commerce Manager.

  2. Transfer the website BLOBs to the S3 storage bucket. Typically, Optimizely BLOBs are stored in C:\EPiServer\\appdata\blobs. See also Add an Object to a Bucket.

5. Activate the cloud license.

Go to the Admin view in CMS > Config tab > Manage Websites > Cloud License tab.

6. Build the site index.

  1. Build the content index.
  2. Rebuild the catalog index. Go to Commerce Manager > Administration > System Settings > Search Index. Click Rebuild Index. The catalog index is restored on your Optimizely Search & Navigation indexes.