HomeDev GuideAPI Reference
Dev GuideAPI ReferenceUser GuideGitHubNuGetDev CommunityDoc feedbackLog In
GitHubNuGetDev CommunityDoc feedback

Product associations (related entries)

Describes product associations (or related entries) that are used to promote related products in Optimizely Customized Commerce.

Common examples include:

  • Up-selling. Presents newer or better versions of the product. For example, when displaying a television, display newer models in the same product line.
  • Cross-selling. Shows related products. For example, when displaying a shirt, show other shirts by the same designer.
  • Accessories. Encourage the customer to add related or required accessories to a shopping cart. Examples include spare batteries, memory cards, or cables for electronics.
  • Warranties. Allow dependent items, such as product warranties, to be sold with a product.

The solution can be implemented to display product associations for example on category, product, shopping cart, checkout, or receipt pages. How association types are displayed is implementation-specific. The types of associations (association groups) available to a Merchandiser in the Catalog UI should be set up to match this.

📘

Note

The APIs for working with associations are described in Related entries.