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Product associations (related entries)

Describes product associations (or related entries) that are used to promote related products in Optimizely Customized Commerce.

Common examples include:

  • Up-selling – Presents newer or better versions of the product. For example, display newer models in the same product line when displaying a television.
  • Cross-selling – Shows related products. For example, show other shirts by the same designer when displaying a shirt.
  • Accessories – Encourage the customer to add related or required accessories to a shopping cart. Examples include spare batteries, memory cards, or cables for electronics.
  • Warranties – Allow dependent items, such as product warranties, to be sold with a product.

The solution can be implemented to display product associations, for example, on category, product, shopping cart, checkout, or receipt pages. How association types are displayed is implementation-specific. The types of associations (association groups) available to a Merchandiser in the Catalog UI should be set up to match this.



The APIs for working with associations are described in Related entries.