Get the subscription status of a customer identifier to an Optimizely Data Platform (ODP) list.
If you provide an identifier other than email, global marketing consent is shown for the last seen email address on the customer profile. List subscriptions are set at the profile level, but you can query them based on any customer identifier.
The ts_status_updated
value in the response indicates the last time the subscribed
value was changed. If the customer has never been subscribed to a list, the subscribed
value is false
and the ts_status_updated
value is null
.
The explicit_opt_in
boolean value in the response indicates if the email address explicitly consented to receive marketing messages, or if global marketing consent is null
. explicit_opt_in
is false
when global marketing consent is false
or null
.
For more information on implicit and explicit consent, see Implicit and explicit marketing consent.