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API Reference

CCPA opt-out request

Send a CCPA compliance opt-out request for a customer.

For CCPA opt-out requests (opting out of the sale of data), ODP finds the profile associated with the given identifier and indicates the CCPA opt-out status. This is acted upon in marketing situations and can be accessed as part of a qualification (segment) or profile search.

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Warning

Use the Compliance endpoints for compliance-based changes only.

If you are trying to remove users from a list or a specific channel, or globally revoke marketing consent, do not use the Compliance endpoints.

  • Use the Consent API for managing typical marketing-based opt outs.
  • Use the Lists API to manage list subscriptions.
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