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## Integration options

For Optimizely platform solutions, you should use _native_integrations to simplify implementation of basic tracking and the product catalog feed.

You also can use _general_  (Server-to-Server and JavaScript) integration options, where you call the HTTP endpoints directly to integrate with the core personalization tracking API.

### Product-specific native integrations

  • Product Recommendations for Commerce

  • Personalized Search & Navigation

General personalization integration methods

  • [Server-to-Server API](🔗)

  • [JavaScript API](🔗)