Deploy tracking script with Google Tag Manager

You can use a tag management system like Google Tag Manager (GTM) or OneTrust to deploy the tracking script.

Configure GTM

1. Create a tag – In your GTM workspace, go to Tags and click New.

2. Configure the tag – Complete the following:

   • Select Custom HTML from the Tag Type drop-down list.
   • Paste the following tracking script in the HTML field. Ensure you replace the placeholder values.
   HTML

   <script type="text/javascript">
       var _iaq = [
           ['client', 'YOUR_CLIENT_ID'],
           ['delivery', YOUR_DELIVERY_ID],
           ['track', 'consume']
       ];
   </script>
   <script async src="//s.{region}.idio.episerver.net/ip.js"></script>

3. Configure the trigger – Complete the following:

   • Click Triggering and select All Pages to load the script on every page.
   • Create a new trigger with the type Page View and set conditions based on the Page URL or Page Path to track specific pages.

4. Save and publish – Save the tag and publish the changes in your workspace.

Configure OneTrust

1. Go to scripts – Go to Websites in your OneTrust dashboard. Select your site, and open the Scripts tab.
2. Add a script – Click Add New and paste the tracking script in the Custom Script field.
3. Categorize the script – Assign the script to a consent category, like Performance & Analytics Cookies. The script will only fire if the user gave their consent for this category.
4. Publish – Save and publish your changes.