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Experimentation Events Export

How to use the Experimentation Events Export, which gives you secure access to your Optimizely Experimentation event data so you can analyze your experiment results with greater flexibility.

Suggest Edits

The Experimentation Events Export (E3) includes the metadata (event name, user IDs, and so on) that you pass to Optimizely Experimentation. See the Data specification for the expected output.

Use cases

Usually, you can use the Optimizely Experiment Results page to understand the performance of your hypothesis with your experiment metrics. But, sometimes you may want to expand your data analysis beyond what is given on the results page. The following are several use cases on why you would want to export event data out of the results page:

QA or troubleshoot Optimizely Experimentation’s results

  • Get accuracy assurance or troubleshoot event counts.
  • Audit the events (including impressions) you sent to Optimizely.

Calculate additional metrics from Optimizely Experimentation's experiment data

  • Analyze experiment data using SQL or other data querying methods.
  • Create experiment data dashboards using third-party visualization tools.
  • Compute advanced metrics such as funnel metrics (this event then that event) or compound metrics (this event and that event) to extend your measurement strategies.

Combine Optimizely Experimentation experiment data with outside data

  • Centralize data management by copying source-of-truth experiment data to a third-party data warehouse.
  • Join experiment data with other data sources to measure impact on a broader range of external metrics.

Enable the development of applications on top of experiment data

  • Create experiment notifications.

Service overview

Optimizely continuously exports event data received by your organization to Amazon S3. You can access the event data within one day of receipt (usually available at 13:00 UTC the next day) through Amazon’s API, CLI, or SDK using the credentials provisioned by Optimizely.

Retention policy

Optimizely retains the files in your Experimentation Events Export buckets for one year. Optimizely automatically deletes older data. Optimizely has implemented a GDPR workflow that complies with data deletion requirements on Optimizely.com.

Updated 3 months ago