Send events with Optimizely Web Experimentation

Optimizely Web Experimentation is a platform that lets you experiment through A/B or multi-variant testing on your web pages. Implementation is as simple as pasting the Optimizely Web Experimentation snippet on the pages where you want to send your event data to Optimizely.

First, implement the Optimizely Web Experimentation snippet on your web page. Then, you can create the following events:

• Click events – Capture visitor clicks on elements like buttons or offers.
• Pageview events – Capture visitor web page views. Pageview events are automatically captured for any page where you set up the snippet.
• Custom events – With the help of the Optimizely Web JavaScript API, you can track any additional information about visitor behaviors like video views, scroll-depth, or form-fills.

See the Get started with Optimizely Web Experimentation documentation for step-by-step instructions on configuring Optimizely Web Experimentation.

After you implement the snippet and create events in Optimizely Web Experimentation, these events are always on. An event begins sending data when it is configured, even if you do not have any active running experiments. You can view the results of your events on the Optimizely Experiment Results page.