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Event API Overview

Overview of the Optimizely Event API, which you can use to send event data directly to Optimizely Experimentation.

You must first send the data to Optimizely Experimentation to analyze your experimental data.

You can easily send data to Optimizely with the following products:

  • Using Optimizely Web Experimentation – Once you have implemented the one-line snippet on your web page and created events, the snippet will automatically send event data to Optimizely's backends.
  • Using Optimizely Feature Experimentation – Once you have implemented one of Optimizely Feature Experimentation's SDKs or Optimizely Agent, created events and instrumented those events, the Optimizely clients will send event data to Optimizely Experimentation's backends.
  • Using the Event API – You can send event data directly to Optimizely using the Event API by making a POST request with the proper payload to the endpoint: <>. Optimizely Web Experimentation and Optimizely Feature Experimentation both use this endpoint under the hood; however, using this API directly allows you to track events that would otherwise be difficult to do through Optimizely Experimentation's products, like tracking offline conversions.