Here's an approach that we recommend for getting the most out of your Optimizely installation. Click each card to learn more.
Performance Edge and Web experimentation each offer distinct advantages. Below, we suggest where you might run experiments using Performance Edge, Web, and Full Stack, and why.
Performance Edge
- Entry pages: Homepage, Landing pages, SEO pages
- Category pages
- Product, Article pages
- Extremely fast
- Seamless redirects
- Single page application (SPA) support **
- Focused on A/B testing
Web
- Checkout, Subscription pages
- Critical personalized experiences
- Powerful targeting
- PCI compliance available
- Already set up to track conversions (shared with Edge experiments)
Full Stack
- Everywhere
- Backend and frontend
- Search algorithm and pricing
- New cart features
- SDKs in backend languages
- Control over core application / site code and functionality
- Zero latency
** The following page triggers and conditions for dynamic websites are now available in beta for Performance Edge: When a callback is called, When the DOM changes, When a JavaScript condition is true, Manually, Element is present, JavaScript condition.
Performance Edge uses a smart, lightweight microsnippet that enables you to deliver client-side web experiments to your site visitors faster.
Visual Editor
(WYSIWYG)
Insert HTML
Edit HTML
Style changes
Rearrange
Redirects
Code Editor
Custom JavaScript**
Custom CSS
Page Triggers
Immediately
Manually*
When the URL Changes*
When the DOM Changes*
Page Conditions
URL Match
Element is Present*
JavaScript Condition*
Audience conditions
Cookie
Device
Browser
Query Parameter
IP Address
Location
Event tracking
Click events
Pageview events
Custom events**
*These page triggers and conditions are available as part of our beta program. Please contact your account team if you would like access to these features.
**Performance Edge uses a different JavaScript API from Web. Instead of using window.optimizely to use the API as you would in Web, you'll need to use window.optimizelyEdge. See the Performance Edge API reference for more.
Updated 6 months ago
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