Here's an approach that we recommend for getting the most out of your Optimizely installation. Click each card to learn more.
Performance Edge and Web experimentation each offer distinct advantages. Below, we suggest where you might run experiments using Performance Edge, Web, and Full Stack, and why.
Performance Edge
- Entry pages: Homepage, Landing pages, SEO pages
- Extremely fast
- Seamless redirects
- Limited single page application (SPA) support **
- Focused on A/B testing
Web
- Product, Article pages
- Checkout, Subscription pages
- Powerful targeting and adaptive recommendations
- PCI compliance available
- Already set up to track conversions (shared with Edge experiments)
Full Stack
- Everywhere
- Backend and frontend
- Search algorithm and pricing
- New cart features
- SDKs in backend languages
- Control over core application / site code and functionality
- Zero latency
** Performance Edge does not support the full suite of triggers and conditions for page activation that are currently available in Web for dynamic websites. Triggers that aren't available in Edge: When a callback is called, When the DOM changes, When a JavaScript condition is true, Manually. Conditions that aren't available in Edge: Element is present, JavaScript condition.
Performance Edge uses a smart, lightweight microsnippet that enables you to deliver client-side web experiments to your site visitors faster.
Visual Editor
(WYSIWYG)
Insert HTML
Edit HTML
Style changes
Rearrange
Redirects
Code Editor
Custom JavaScript*
Custom CSS
Page Triggers
Immediately
Page Conditions
URL Match
Audience conditions
Cookie
Device
Browser
Query Parameter
Event tracking
Click events
Pageview events
Custom events*
- Performance Edge uses a different JavaScript API from Web. Instead of using
window.optimizelyto use the API as you would in Web, you'll need to usewindow.optimizelyEdge. See the Performance Edge API reference for more.
Next
| Setup |