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Performance Edge & Optimizely Web

This is the documentation for Performance Edge. If you'd like access, please reach out to your Optimizely account manager.

Here's an approach that we recommend for getting the most out of your Optimizely installation. Click each card to learn more.

Where and why

Performance Edge and Web experimentation each offer distinct advantages. Below, we suggest where you might run experiments using Performance Edge, Web, and Full Stack, and why.

Product
Where
Why

Performance Edge

  • Entry pages: Homepage, Landing pages, SEO pages
  • Category pages
  • Product, Article pages
  • Extremely fast
  • Seamless redirects
  • Single page application (SPA) support **
  • Focused on A/B testing

Web

  • Checkout, Subscription pages
  • Critical personalized experiences
  • Powerful targeting
  • PCI compliance available
  • Already set up to track conversions (shared with Edge experiments)

Full Stack

  • Everywhere
  • Backend and frontend
  • Search algorithm and pricing
  • New cart features
  • SDKs in backend languages
  • Control over core application / site code and functionality
  • Zero latency

** The following page triggers and conditions for dynamic websites are now available in beta for Performance Edge: When a callback is called, When the DOM changes, When a JavaScript condition is true, Manually, Element is present, JavaScript condition.

Core functionality

Performance Edge uses a smart, lightweight microsnippet that enables you to deliver client-side web experiments to your site visitors faster.

Feature Category
Feature

Visual Editor
(WYSIWYG)

Insert HTML
Edit HTML
Style changes
Rearrange
Redirects

Code Editor

Custom JavaScript**
Custom CSS

Page Triggers

Immediately
Manually*
When the URL Changes*
When the DOM Changes*

Page Conditions

URL Match
Element is Present*
JavaScript Condition*

Audience conditions

Cookie
Device
Browser
Query Parameter
IP Address
Location

Event tracking

Click events
Pageview events
Custom events**

*These page triggers and conditions are available as part of our beta program. Please contact your account team if you would like access to these features.

**Performance Edge uses a different JavaScript API from Web. Instead of using window.optimizely to use the API as you would in Web, you'll need to use window.optimizelyEdge. See the Performance Edge API reference for more.

Updated 6 days ago


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Performance Edge & Optimizely Web


This is the documentation for Performance Edge. If you'd like access, please reach out to your Optimizely account manager.

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