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Event API Overview

Overview of the Optimizely Event API, which you can use to send event data directly to Optimizely.

To analyze your experimental data, you must first send the data to Optimizely.

You can easily send data to Optimizely with the following products:

  • Using Optimizely Web – Once you have implemented the one-line snippet on your web page and created events, the snippet will automatically send event data to Optimizely's backends.
  • Using Optimizely Full Stack – Once you have implemented one of Optimizely's SDKs or Optimizely Agent, created events and instrumented those events, the Optimizely clients will send event data to Optimizely's backends.
  • Using the Event API – You can send event data directly to Optimizely's API by making a POST request with the proper payload to the endpoint: <https://logx.optimizely.com/v1/events>. Optimizely Web and Optimizely Full Stack both use this endpoint under the hood; however, using this API directly allows you to track events that would otherwise be difficult to do through Optimizely's products, like tracking offline conversions.