Experimentation Events Export

The Experimentation Events Export (E3) includes metadata such as event names and user IDs that you pass to Optimizely Experimentation. See the Data specification for the expected output.

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Important

Optimizely Experimentation does not currently support E3 for EU data server customers.

Use cases

Typically, you can use the Optimizely Experiment Results page to evaluate how your experiment is performing based on your metrics. However, you may sometimes want to expand your analysis beyond what the results page provides. The following are common use cases for exporting event data from the results page:

QA or troubleshoot Optimizely Experimentation’s results

• Get accuracy assurance or troubleshoot event counts.
• Audit the events (including impressions) you sent to Optimizely.

Calculate additional metrics from Optimizely Experimentation's experiment data

• Analyze experiment data using SQL or other data querying methods.
• Create experiment data dashboards using third-party visualization tools.
• Compute advanced metrics such as funnel metrics (this event then that event) or compound metrics (this event and that event) to extend your measurement strategies.

Combine Optimizely Experimentation experiment data with outside data

• Centralize data management by copying source-of-truth experiment data to a third-party data warehouse.
• Join experiment data with other data sources to measure impact on a broader range of external metrics.

Enable the development of applications on top of experiment data

• Create experiment notifications.

Service overview

Optimizely continuously exports your event data to Amazon S3. You can access the data the following day, usually by 13:00 UTC, through Amazon’s API, CLI, or SDK using the credentials Optimizely provides.

Retention policy

Files are retained for one year and then automatically deleted. Optimizely has implemented a GDPR-compliant data deletion workflow. For details, see the Optimizely Trust Center.