Optimizely Profile Store is used for storing website visitor profile and behavior data collected by the [tracking functionality](🔗) in Optimizely. The data in Profile Store can then be analyzed and used for personalization and omnichannel marketing actions.
## Get started
Install the required packages, and use the subscription keys and tracking URLs provided by Optimizely during service onboarding, to set up Profile Store, see [Install and configure tracking for Profile Store](🔗).
Profile Store is the Optimizely customer data platform (CDP) for storing data and making it available for usage by other parts of the Optimizely platform, and external systems.
Examples of data stored from tracking:
**Visitor profile data** – Email, name, location, devices.
**Visitor behavior** – Browsing and transaction history.
**Social interaction** – Comments, reviews.
## Track data to Profile Store
You can track data to Profile Store in any of the following ways:
Using attributes like `
[PageViewTracking]` and `
[CommerceTracking]`, for Optimizely Content Management System (CMS) and Optimizely Customized Commerce. See [Page view tracking](🔗) and [Product tracking](🔗).
Sending track events directly to the tracking REST API. See [Tracking API](🔗).
Profile Store is also the underlying data storage for Optimizely Visitor Intelligence, which is the user interface for working with profiles and segments. See [Optimizely Visitor Intelligence](🔗).
See also [Profile Store class library](🔗) for the REST API service layer.
## Related blog posts
[Listing popular content with Profile Store](🔗) by [Paul Gruffydd](🔗)
[Segments in Profile Store and Insight (Visitor Intelligence)](🔗) by [Dmytro Duk](🔗)