Optimizely Visitor Intelligence (deprecated)

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Deprecated

Visitor Intelligence and Profile Store are deprecated and no longer supported. For migration options to Optimizely Data Platform (ODP), contact your sales representative or customer success manager.

See Remove dependencies on Visitor Intelligence and Profile Store.

Optimizely Visitor Intelligence (deprecated) is the user interface for viewing and filtering visitor profiles and creating customer segments that you can use in your omnichannel marketing campaigns. The Optimizely Visitor Intelligence information tracks online visitor behavior, such as viewing content or products on an ecommerce site.

Install the required packages, and use the subscription keys and tracking URLs provided by Optimizely during service onboarding to set up Visitor Intelligence. See Get started with Visitor Intelligence.

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Note

Optimizely Visitor Intelligence uses Profile Store for storing tracking data. To be able to track and store data, you must first install and configure the EPiServer.Profiles.Client NuGet package.

You can access Optimizely Visitor Intelligence through the product switcher (in Optimizely Content Management System (CMS 11). If you use Optimizely Campaign, you can access Optimizely Visitor Intelligence from the Optimizely Campaign menu under Analytics.

Optimizely Visitor Intelligence lets you view and use profile data in the following ways:

• Viewing profiles – See a list of visitors that have viewed your site.
  • Filters let you display profiles based on selected criteria.
  • An individual profile view shows detailed information such as name, email, company, country of origin (based on the visitor's IP address), the time of the last visit to the site, and so on.
• Creating segments – Create user segments from the profile list.
  • Each segment is an extract of profiles that match the criteria you set up for the segment.
  • You can use segments as criteria when you create visitor groups in Optimizely CMS.
• Viewing reports – View commerce reports for insights into collected customer data.
  • Lets you view data belonging to different scopes.
  • Charts for ecommerce KPIs include unique visitors, average session time, bounce rate, and daily revenue.