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Tracking
Optimizely Tracking Developer Guide
Install and configure tracking
Tracking API
Tracking event model/data properties
Tracking data interceptor
Page view tracking
Product tracking
Custom tracking
Tracking and cookies
Configure session durations
Visitor group tracking
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Tracking in Optimizely is used to personalize content and product recommendations, and for segmented marketing actions. You can track data in Optimizely to any source. This section describes the core tracking functionality and APIs.