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Integration guides

This topic describes the various integration components needed to set up components in the Optimizely Personalization suite: product recommendations, email product recommendations with triggered messages, and personalized search results.

Integration options

For Optimizely platform solutions, you should use nativeintegrations to simplify implementation of basic tracking and the product catalog feed.

You also can use general  (Server-to-Server and JavaScript) integration options, where you call the HTTP endpoints directly to integrate with the core personalization tracking API.

Product-specific native integrations

  • Product Recommendations for Commerce
  • Personalized Search & Navigation

General personalization integration methods


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