The Optimizely Data Developer Hub

Welcome to the Optimizely Data developer hub. You'll find comprehensive guides and documentation to help you start working with Optimizely Data as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Event API Overview

The easiest way to analyze experiment data with Optimizely is to send data to Optimizely. You can easily send data to Optimizely with the following products:

  • Using Optimizely Web: Once implementing the one line snippet on your web page and creating events, the snippet will automatically send event data to Optimizely's backends.
  • Using Optimizely Full Stack: Once implementing one of Optimizely's SDKs or Optimizely Agent, creating events, and instrumenting those events, the Optimizely clients will send event data to Optimizely's backends.
  • Using the Event API : You can send event data directly to Optimizely's API by making a POST request with the proper payload to the endpoint Optimizely Web and Optimizely Full Stack both use this endpoint under-the-hood; however, using this API directly allows you to track events that would otherwise be difficult to do through Optimizely's products like tracking offline conversions.

Updated about a year ago

Event API Overview

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