After implementing the one line snippet installation of Optimizely Web on your web page, you can create the following events in Optimizely Web:
- Click events which capture visitor clicks on elements like buttons or offers.
- Page view events which capture visitor page views and are tracked automatically for each page that you set up in Optimizely.
The instructions in this article provide more detail on how to set up events in Optimizely Web.
Once you have implemented events in Optimizely Web, events are always on. An event will begin sending data to Optimizely when it is set up, even if you do not have any active running experiments.
Updated 3 months ago