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Customer Identity Management

This topic describes how to manage your customer's identities with Optimizely Data Platform's (ODP's) React Native SDK.

Knowing who your customers are and what they are doing on your app is critical to proper engagement. ODP's SDK lets you manage that identity. See Customers for more information about the technical aspects of this.

When to Identify

When a Customer signs in to your app, it appears to ODP to be a new Customer. In order to make sure that the Customer is properly associated with all of their existing data, you should use the Zaius.identify() function. This will let you associate a name or email address with the internal tracking info to get a more complete picture of who is using the app.

Internally, VUIDs

One of the ways ODP maintains a customer's identity through various email, name, phone number, etc. changes is by using a unique identifier that is sent with all requests. This is called the VUID and is not normally visible to end-users.

When to stop identifying

If the customer ever signs out of the app (for example, if they want to use a different account), you will want to make sure the new user stays separate from previous data. You can separate this information with Zaius.anonymize() when they sign out. This will regenerate a new VUID for them and effectively remove the link between any new events they may generate and any customer information they had previously stored.


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