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E-commerce use case

A great use case for Optimizely Data Platform (ODP) is an e-commerce website. This type of website is used for buying and selling of goods or services. In order to run an e-commerce website, you need products to sell and orders to track from your customers. You can record both easily using ODP.

Consult the following articles to learn how to get started with ODP for an e-commerce website.

  • Products describes the products object in ODP and how to add your product data.
  • Orders describes how to send order information to ODP.
  • Loyalty and rewards describes how to send event data to track your customer's progress towards their next reward.