With Optimizely you can create truly customer-centric experiences, using best-in-class CMS, robust ecommerce, and advanced personalization and marketing automation features.
Optimizely is based on a [secure platform](🔗), and multiple [APIs and extensions](🔗) offering flexible customization and integration possibilities.
The Optimizely Digital Experience Platform is and end-to-end, full-stack digital platform service package that includes content management, digital marketing, enterprise search and digital commerce in a single cloud service. The service ensures high availability and performance, with configuration and maintenance of required components included.
## Feature highlights
### Optimizely Content Management System (CMS)
Advanced [content authoring](🔗) and [multi-publishing](🔗)
[Globalization](🔗) and multi-language management
[A/B testing](🔗) and content optimization
Multi-step [web forms](🔗) capabilities
[Optimizely and SEO](🔗) options
### Optimizely Customized Commerce
[Catalogs](🔗) and [order management](🔗)
[Discounts and promotions](🔗) management
[Markets](🔗) and multi-site support
[Customer service](🔗) support
### Optimizely Configured Commerce
[Get started with Configured Commerce](🔗)
Dynamic cart and checkout
Guest users and quote capabilities
Product taxonomy management
Create multiple sites from a single instance
Workflows and reordering
### Optimizely Search & Navigation
[Get started with Search and Navigation](🔗)
### Optimizely Personalization
[Tracking](🔗) and [profile data analytics](🔗)
### Optimizely Feature Experimentation
[Experimentation platform](🔗) for websites, mobile apps, smart devices, and back-end code.
### Optimizely Web Experiementation
[A/B test user of interface variations](🔗), to optimize and personalize website messaging.
Send [event data from any application](🔗) to track user conversions offline or in a restricted environment.
Deliver web experiments using a [distributed network](🔗) designed to improve page performance.
### Optimizely Campaign
Omnichannel [campaign management](🔗)
[Marketing automation connectors](🔗)
### Integration and extension APIs
[User-generated content](🔗) support
Multiple [integration and extension](🔗) options
"Headless" support; see [Headless Optimizely](🔗)
### Cloud services
Flexible [cloud deployment](🔗) options
### User interface
See the [Optimizely user guides](🔗) for user interface and examples of how to work with features as an end-user.
### Developer guides and APIs
## Getting started
Check the [system requirements](🔗) before installing. Easy [installation](🔗) and service onboarding, a set of [sample templates and Visual Studio extensions](🔗), help you get your development projects quickly up and running. With Optimizely's continuous releases, [updates are available on a weekly basis](🔗), so you can keep projects up-to-date, with a shorter time-to-market for customer solutions.
## Sample and demo sites
When you install an Optimizely site through Visual Studio, you have the option to install a [CMS sample site](🔗) to explore Optimizely. You can also install a [Customized Commerce sample site](🔗), to explore an example implementation of a Customized Commerce solution.
[Optimizely Foundation](🔗) is a reference architecture and an example of a platform solution with multiple Optimizely products. You can use Foundation for demo purposes, or as a starting point to quickly get up and running with your Optimizely solution.